Search Marketing
Super Tuesday SERPS - Google or Yahoo! More Relevant?
It got late here in Missouri with only 20% or so of California precincts having reported. I left the completely captivating TV coverage to get my daughter in bed. It's a school night.
A couple of hours later, naturally, I want an update. So I drop [ election results ] into the search box to see what Google thinks I need to see. This is what I get from the search engine providing the most relevant search results you can get. Look closely. We'll compare this to Yahoo! in just a minute. Then, you can tell me what YOU think.
Search Marketing & Search Optimization in Contrast
You're familiar with these two terms, right?
- Search Engine Optimization
- Search Marketing
Often used interchangeably, these two terms are not at all the same thing.
Most Search Marketers will tell you that Search Marketing has to do with the creation of and management of Pay-Per-Click campaigns. And, that can be a part of it... a big part, depending on the market you're in, the strength of the competition for your keywords and your prospects for success with organic listings.
